Top 4 Benefits of Having a Strong Brand Identity

So many companies focus on promotion and not enough on their brand identity. Your brand identity is what makes you different from your competitors. It's not just about getting attention; it's about changing people's beliefs about your brand. Price is usually the only thing prospective customers can compare, so brands must focus on how they're different, not just on getting attention.

Here are its four best benefits:

1. It Builds Customer Trust

A well-designed website can make your company appear more trustworthy and reliable than your competitors. Customers tend to associate well-designed websites with established and successful companies. A strong brand identity conveys that your company is reliable and will not take advantage of its customers.

People tend to trust and pay more for products and services from companies that have established, professional-looking websites. A poorly designed website that looks amateurish may cause potential customers to question the company's competence. Although some people don't judge a company by its website, they are in the minority. It is generally worth it for companies to invest in creating a well-designed website to build trust with potential customers.

2. It Promotes Brand Recall

Brand recognition is when consumers widely know and recognise a company's name. This usually happens through advertising. Companies like Coca-Cola, Starbucks and KFC spend billions of dollars on advertising each year to make sure consumers recognise their names.

This is saying that it is important to have a consistent look for your business across all platforms to create a recognisable brand. This can be achieved using the same font, colour, and logo in all marketing materials.

3. It Supports Product Launches

This quote says that there is always an opportunity to introduce new products or services to the marketplace, no matter your industry. It is good business to listen to customers, anticipate their wants, and create innovative solutions. However, the question is always whether or not you can afford to introduce something new right now.

Businesses with strong, established brands and loyal customers have an advantage when introducing new products. It is easier and less expensive to convince customers who already trust you to try something new than it is to convince strangers to try something new. A consistent inbound marketing strategy and a strong brand identity can work together to create an enthusiastic following that wants to hear from you.

4. It Filters Out Bad Leads

Creating a strong brand identity starts with having a clear understanding of who your ideal customer is. Once you know who you're targeting, you can create messaging and visuals that will resonate with them. A strong brand identity allows you to attract your ideal customer, making sales easier. Why? Because you're speaking to the right people, and you're speaking their language.

Conclusion

There are many benefits to having a strong brand identity. A strong brand identity can help you attract and retain customers, differentiate yourself from your competitors, and build trust and credibility. It can also help you create a strong emotional connection with your customers and employees.

Brand Elevation is a results-driven branding agency in Dublin, specialising in brand strategy, brand activation and promotional material. If you want to make sure that your brand identity creation strategy creates the results you want, we’re here to help you achieve that. Get in touch with us today and let’s talk about your brand!