Debunking 5 Common Branding Myths

Many companies spend a lot of time and money branding their companies, but what does it mean? In today’s world, many of these practices are misunderstood. We’ve rounded up the most common myths about branding to avoid this problem. 

Today, we're going to debunk these myths to help you better understand branding and its impact. Subscribing to branding myths can leave businesses looking normal and uninspired, so following these simple rules is essential to create a brand that doesn’t conform to the routine.

Here's what you need to know:

"Visuals Are the Most Important Thing"

While visuals are a huge part of brand identity, there's more to it than just colours and layouts. You also need to be thinking about your tone of voice and how you speak to your customers. So whilst graphics are an essential part of your visual identity, you also need to consider the tone of voice, copywriting and even a bit of coding to make sure your brand is coherent.

"Brands Are Optional"

You may love your business, but do other people? In today’s customer-centric world, no brand is an island. Strong brand identity will help you attract and retain customers. The key here is to know your customer, as well as your competitors. You don’t want to be going in a different direction from them. You want to be a cut above the competition, not a clone. It’s time to find your niche.

"All You Need Is a Logo and Tagline"

No matter what size your company is, having a logo for every product, website and marketing tool is essential. It’s essential to have this visual identity across all aspects of your business. We all know the importance of a good logo, but you need to take it a step further and consider your social media presence.

This will help you build an impactful, cohesive brand that is easy to recognise by your existing customers, as well as new leads. When someone sees your logo, your tagline and even your Facebook page, they should be able to get a feel for your company quickly and easily.

"Branding Is Expensive"

It’s not just the cost of design that’s expensive. It’s also the cost of giving your brand identity. That’s why it’s important to start branding early. If you wait until you have a launch date for a product, it may be too late. 

You may have to scrape together a logo to plaster on your website, or you’re going to have to come up with a tagline on the spot and hope it sticks. You can plan everything, including that emergency if you start early.

"Branding Has No ROI"

This is far from the truth. Look at the Nike brand, how much do you think that tick is worth. Your brand worth can be hard to measure, but it pays for itself long term. Investing in branding early on will help you gain loyal customers looking to buy from your company in the future. That’s because when they see your logo and your tagline, they’ll feel like they’re coming back to a familiar place.

Branding isn’t easy, but you can make it work when you have the right team behind you. If you’re starting a project but aren’t sure yet if branding is right for you, reach out to us today. We’re available to help you decide what is suitable for your company and your customers.

The Bottom Line

Many companies create a brand just because they think they should. However, a good brand needs more than an excellent design. It needs to attract people and leave an impression.

Branding comes in many different forms, and it's not something that can be easily replicated. By having an identity that is unique to your company and your customers, you can effectively present your company in a way that helps your brand stand out amongst the competition.

Don't spend money on a logo that doesn't work for you or a tagline that just doesn't stick. Instead, work with professionals who understand your needs and goals. 

If you are looking for a branding agency in Ireland, you’re in the right place. Brand Elevation is a branding agency that builds brands with ambition and drives growth. We like to see our business more like a growth partner—a highly experienced extension of your team. We create powerful brand communication for your company with strategic branding tactics.